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Outdoor banners are making a comeback and it’s due to one simple phenomenon: Banner Blindness. It is no secret that the average consumer spends the large majority of their time online and thus the digital arena, it would seem, is the ideal place to advertise.…

The simplest form of advertising has always been word-of-mouth. Coming in a close second, in simplicity and effectiveness, is the humble outside shop sign or lightbox. The shop sign predates online advertising, billboards, radio and TV, and we can expect shop signage from Melbourne to…