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How To Choose The Right Size For Your Outdoor Business Signage

How To Choose The Right Size For Your Outdoor Business Signage

Outdoor signage can be very useful for a variety of businesses. They are affordable and go a long way in advertising your business. If you are considering investing in outdoor signage, make sure you choose the right size. Here’s what you need to consider when choosing the size of your outdoor signage.

Consider the height & distance from the viewer

To pick the right size, you need to think about where your sign will be placed and how far away your viewers will be. Is it going to stand at eye level, or will it be quite high up your building? Some companies also make use of nearby pylons or poles and hang their outdoor banners on them.

If your sign intends to be at eye-level, with the viewer quite close, then it needs to be reasonably small. Otherwise, it will be far too big for a viewer to take in. Likewise, the further away the viewer is from a sign, the larger the sign needs to be. This helps it remain clear from far away. Also, certain details should be made bigger like the name address and phone number.

How fast is the traffic?

A lot of outdoor banners are intended to be read by people in cars as they drive by. As such, you must consider the speed of the traffic. If your sign is placed somewhere with a high speed limit, then it needs to be big. This makes it easy to see from a long way away, or else your viewers will speed past it in a blur. Similarly, if there is always traffic or the speed limit is slow, then your sign doesn’t need to be too big as they have plenty of time to see it. In general, the faster the traffic, the bigger the sign.

Think about visibility from different angles

The best way to place a sign is so it’s visible to oncoming traffic, which means someone can see it as they approach your store, and have time to make a split-decision that takes them into your parking area! A sign that flaps in the wind could affect visibility so make sure your sign has good visibility from every angle.

How big is the site?

The size of your site will play a critical role in figuring out your signage size. If you only have a small amount of space to play with, then you’re restricted with how large your outdoor banners can be. This is because you must ensure that none of the windows, entrances, or street numbers are covered. So, measure how much space there is to place the sign, and this will help you see how large you can go. Often, you may realise it’s not practical to put the sign flat on your building and will opt for a different hanging option instead.

If you take all of this into account when deciding on the size of your outdoor business signage, you are well on your way to creating an useful outdoor sign. Looking for the best Melbourne signage company? Ausign delivers high-quality and effective signage to businesses around Melbourne. Contact us to find out how we can help your business.

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