It’s true that getting car signage can be a great way to advertise your business, as it easily helps to get the word out to potentially thousands of people every day, while remaining cost-effective. However, before you decide to place your brand on your vehicle, there are two important considerations you should keep in mind.
Your vehicle’s colour
We understand that ultimately you always want your branding to be consistent across all your marketing channels, but this might be a problem when you want to get signage on your car.
For example, if you have a logo that consists of dark colours, you shouldn’t place it on a black or blue car, as you will lower the visibility of your sign considerably. Always remember that when you get signage for your vehicle, visibility should be your first consideration.
You can always think about putting the sign on a white background (if you have a dark car) or any other contrasting colour that will ensure that it stands out to viewers.
This does not mean that you have to sacrifice your branding consistency to get car signage. A talented signage business will be able to provide you with a solution that is both visible and keeps to your corporate identity.
The vehicle type you want to brand
As with most physical advertising methods, space is one of your most important considerations. If you want to brand a smaller vehicle, like a hatchback, for example, you will most likely be limited to branding the sides and front. You should also keep in mind that the sign has to be large enough to be easily identifiable, so don’t settle for a large amount of smaller signs, instead, opt for one that prominently displays your business.
Keep in mind that even if you have a larger vehicle, you will have various options to better display your business in ways that are visible and eye-catching.
It is important to bear in mind that there is no ideal car size for car signage. An experienced signage business will be able to work with you and your vehicle to achieve the best branding solution for your business, helping to ensure that you get a cost-effective and highly-efficient method of advertising your company on the go.