Car wrapping and vehicle signage is one of the easiest and most effective ways to make your business stand and out establish awareness of your brand. A lack of vehicle signage, or worse, unprofessional signage, can cause potential customers to pass you by when they’re looking to hire a business like yours. Ausign is Melbourne’s leading signage company, specialising in the design, manufacture and installation of car wrap branding for businesses of all sizes. Read on for our tips on how to get the most out of your car wrapping and make your brand stand out from the crowd.
Keep it Simple
Keep the message simple, as it will often be seen travelling at speeds of 60 km+. The brand should always be the primary message for a car wrap, there’s no need to list every single service you offer on your back window, your logo and phone number are generally all that is needed. A web site might appear in an area where it could be viewed by a car following your vehicle or stopped at a set of traffic lights. Consider the one, primary takeaway you’re hoping to leave with the viewer and make sure the wrap effectively communicates it. Distance legibility is a primary concern, so keep the fonts and graphics large to get noticed. You have very limited time to capture the viewer’s attention and have your brand and message be understood and remembered, so big and simple is the key.
Design to Stand Out
To really stand out, have some fun with your brand, be bold and use colour, just be careful not to clutter the space. You want to make a statement and attract attention but you want the message to be easily communicated. The car wrap market is filled with visual noise so stand out by eliminating all fills, noisy backgrounds, photos, bevels and glows to ensure you have signage with impact, that can actually be read and remembered. An eye-catching, impactful car wrap should stand out because it is different.
Consider the Body Lines of the Vehicle
Have a thorough inspection of the vehicle to establish how much space you’ve got to work with. Take photographs of all sides of the vehicle, but avoid taking photos at an angle. Measure the hood, sides, bumper, doors and consider body breaks, door handles and extreme curves and be sure to flag things like design quirks in your vehicle such as towballs, spare tyres etc. By having a good understanding of how much space can be used for logos and graphics, and which parts require simplicity, you will have no regrets about spaces you could have optimised or about packing too much onto a small surface area.
Always Use a Professional Car Wrap Designer and Installer
A signage company that specialises in car wrapping will a create a high quality design that suits your needs and budget. They will also use quality materials that will stand the test of time and provide a professional installation for a smooth and seamless finish. They will also have the creative ability to modify designs to suit different vehicles which is great if you have a variety of vehicles in your fleet.
When designing signage for a vehicle you need to consider the factors that most affect the final look whilst efficiently conveying your brand and message. The most important thing to keep in mind while choosing a company for vehicle signage is to pick someone with experience in car wrap design and installation. Consult with one of our friendly car wrapping experts at Ausign today. We can create eye-catching vehicle signage to help your business boost brand awareness and bring in more leads and sales. Get in touch with us today on (03) 9419 0970 or contact us online now.
