You’ve probably noticed them driving through traffic, those bold vehicles with eye-catching designs that grab your attention. For a plumber’s ute, a delivery van, or a fleet of company cars, a professionally designed car wrap creates a moving billboard that works 24/7 to promote a brand or business.
Here’s the catch though, a poor design can be just as memorable, but for all the wrong reasons. Cluttered layouts, unreadable text and poor colour choices can make a car wrap confusing and unprofessional.
If you’re thinking about transforming your fleet with vehicle decals, Melbourne’s Ausign is here to help. Before you jump in, it’s worth understanding what not to do when creating your car wrap design.
Don’t Overload the Design with Information
It’s tempting to list every service you offer, your phone number, website, social media, email, tagline and maybe a photo or two. However, when your vehicle is moving and people only have seconds to take in the message, too much information becomes overwhelming and unreadable.
Less is more. Keep it simple, clear and focus on a few key details like your business name, a logo and one contact point such as a phone number or website. Let your branding do the heavy lifting.
Don’t Choose a Poor Font or Tiny Text
Fancy fonts might look good on paper, but they’re a nightmare to read from a distance or at 60 km/h. Similarly, if your phone number or web address is too small, no one’s going to be able to take it down.
Use bold, legible fonts designed for readability and make sure your text is sized appropriately for distance and motion.
Don’t Ignore Vehicle Shape and Features
Vehicles aren’t flat canvases, they have curves, door handles, windows, wheel arches and seams. Placing key information across these areas can distort your message or make parts of your design unreadable.
Work with designers who understand the technical side of vehicle decals (Melbourne’s Ausign!) and they’ll help you create a wrap that fits the vehicle’s contours without compromising design.
Don’t Choose Colours That Don’t Pop
A cool navy-on-black logo may look sleek on a business card, but it’s likely to vanish when applied to a vehicle. Your colour choices should contrast well and be visible in all lighting conditions. If you’re unsure, professional designers can mock up options so you can choose what stands out best.
Don’t Neglect Brand Consistency
Your car wrap is an extension of your brand so the colours, fonts or messaging shouldn’t differ from your website and existing signage as this can confuse customers and weaken your brand identity.
Use your existing branding guidelines to create a cohesive and consistent look across all platforms to build recognition and trust.
Don’t Forget a Call to Action
You want people to see your vehicle and do something like call you, visit your website or book a service. If your car wrap doesn’t clearly encourage that next step, you’ll miss out on leads.
Include a strong, clear call to action, something like ‘Call Us Today’ or ‘Visit Our Website,’ as this will guide your audience toward the next step.
Make Every Kilometre Count
A properly designed car wrap is one of the most affordable and effective forms of advertising available to your business but to make the most of it, the design really matters. Every element affects how your message is received.
Ausign has been helping businesses across Melbourne design and install vehicle decals that turn heads and win attention. Our expert team will work with you to craft a custom design that reflects your brand, fits your vehicle perfectly and delivers results on the road.
Get in touch with us and let us help you create a car wrap that stands out or for any digital printing, signage that can boosts your business success Enquire online now.
