Few people can argue about the added boost a great sign can give a business. However, that just begs the question – what exactly makes a good sign? If you’re struggling with getting the right type of attention for your business’ signage, or are just starting with signage and need some tips before you begin designing, this is the post for you! Here are three great tips you should keep in mind when creating or revamping your signage.
A great colour goes a long way
When it comes to colour, you want to focus on something that will grab attention, and help cement your business in the mind of your existing and potential customers. If you are unsure which colour palette will work best for your business; it’s best that you consult a professional designer. This is because if you end up choosing trendy colours on bad advice, you might find that you are getting attention for all the wrong reasons. Instead, opt for using a more timeless colour, and ensure that you stay relevant for years to come. It’s also important when choosing a colour to stick to your brand as much as possible, so it’s a true representation of your business.
Keep the contrast
One of the most important functions of a sign is to communicate your business’ presence to passers-by. Yes, your sign should definitely grab their attention, but it should also be easy to read and understand. One of the best ways to ensure legibility, is to ensure that your colour choice, font type and font colour provide enough contrast so that readers don’t have to strain to find out what you’re about.
Bigger is better
Getting your ideal sign size might be a challenge, but more often than not, the bigger they are, the better they will be seen. However, getting a sign that’s too big might also end up deterring people. This is especially true if you are using a flowing font, which often doesn’t read well over greater distances. Your best bet would be to take your design to a professional, and let them help you choose a size that will meet your needs, but still present your business in the best possible light.
If you have any questions about signage design, or need more information about our signage offering, don’t hesitate to contact us today.
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