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One of the simplest and most effective ways to make your business stand out from the crowd is with the help lightboxes. Using LED or fluorescent lighting, lightboxes help to maximise the exposure of company branding and/or messages by way of lighting up an advertisement throughout the night and day. Eye-catching and impactful, lightboxes will ensure maximum visibility and draw in the crowd so they are an extremely useful tool when it comes to promoting your business. At Ausign, we have over 30 years’ experience designing, making and installing attractive and effective signage such as lightboxes for businesses all over Melbourne. Here’s our guide to lightboxes and how they can benefit your business.

How Does a Light Box Work?

Whether flashy and almost blinding, or emitting a soft, subtle glow lightboxes are made using a frame with an inset illumination source, the most popular being LED lights. Used to advertise a business or promote a message, lightboxes can be custom made in almost any shape and size, and they can include logos, images and written words.

How Lightboxes Can Optimise Your Business

  • They Make Your Business Stand Out

The point of advertisements and branding is to get noticed, and illuminated signs are perfect for this. Everyone is attracted to a brightly lit sign, especially a flashing one. Lightboxes displayed outside your workplace, will immediately grab the attention of passers-by and motorists, 24/7. It’s the ultimate way to advertise and get your name out there. If your business happens to be in a hard-to-find location such as at the back of a building in a laneway, or if your building is similar in appearance to others nearby, lightboxes can help to increase visibility and point clients and customers in the right direction.

  • They Can Make Your Business Look More Professional

The majority of potential customers tend to choose brands and businesses that look professional so it’s important you have a sign that stands out for the right reasons. Poor signage that is hard to read or dull won’t attract customers, and instead may encourage them to head to your competitors instead. Professional signage promotes that you care about the look of your brand and therefore you care about the products and services you have on offer.

  • They are a Cost Effective and Energy Efficiency Signage Solution

Lightboxes can be customised to suit any budget, they are also built from durable materials and include super-efficient LED bulbs, designed to look good even after years of use so when you invest in lightboxes for your business, not only can you be confident you won’t need to update, maintain or repair them regularly, they won’t cost a small fortune to run either.

Where Should You Place Lightboxes?

For maximum impact, lightboxes should be used on the exterior of your shop or business where it can be seen in a high traffic area. They can also be placed in the interior of your establishment, such as in the reception area, or above the counter to point out other departments or help to direct customers to change rooms, toilets or other areas of the business.

Choosing the Right Light Box

When deciding on a light box, there are a few things you need to consider such as where your light box is going to be positioned, how big it needs to be, as well as the actual design. Light boxes can be customised to your exact requirements so think about the size of the message you’re communicating and try to make the light box as big as the space will permit – go big and go bold. Lightboxes can be customised in size as well as the finish, and you can also get curved lightboxes to ensure they can be seen at various angles.

If you want to create a bright and colourful display to attract attention to your business, then put your message in lights with illuminated lightboxes. With over 30 years’ experience designing, creating and installing vibrant signage for businesses of all sizes, there’s no better Melbourne signage company to trust with your lightboxes than Ausign. Contact us today for professional service and advice.