When choosing business signage, you have probably heard the terms electric signage and light boxes, and you may be wondering if they are the same thing? After all, ‘Electric sign’ traditionally refers to any sign that is powered. So, what is the difference between an electric sign and a lightbox?
Visual merchandising is a retail practice that optimises the presentation of products and services with the aim of enticing customers into the space, engaging with them and motivating them to make a purchase, and it is an essential part of every retail business. When done properly, it creates awareness and heightens brand loyalty, as well...Read more
When it comes to signage, whether shop signs, vinyl banners or even car wrapping, creating an eye-catching and long-lasting design should be top priority. To create stunning signage that can stand the test of time, it’s essential to incorporate a specialised ink that won’t fade, crack or peel. Inks come in solid, powder or liquid...Read more
The statistics say it all - one branded vehicle can receive between 30 and 80 thousand views per day, depending upon the location and routes travelled. That means your business vehicle is a potential moving advertisement for your company and can showcase your products or services all day, every day, everywhere you go. There are...Read more