Do you want to ensure your existing and potential customers can find what they are looking for with ease? Do you want to project a professional image and have a competitive edge over your competitors?
For brick-and-mortar businesses housed inside office buildings or retail centres, a good directory sign is indispensable. Whether it’s providing directions in the lobby of an office building or providing information at a hospitality venue, directory signs should be designed with the end-user in mind. Effective directory signs should be both attractive and easy-to-read and contain relevant information that meets both the user’s needs and enhances their understanding of their environment. With the right design elements, your organisation can ensure that visitors have no trouble locating what they are looking for quickly and efficiently.
The Purpose of Directory Signs
Directory signs are typically signs or displays that provide information about a building, facility, or complex. They are designed to help visitors navigate through the area by providing clear, concise information about the location of various departments, offices, or other areas of interest. In addition to providing wayfinding information, directory signs can also be designed to convey a business’s branding or corporate identity. This can include using specific colours, logos, or typography to reinforce the brand’s image and message.
Why is This Type of Signage Important?
Whether it’s in the form of aluminium, steel or acrylic sign panels, light boxes, or digital signage, every commercial building will benefit from suitable directory signage.
Navigation – Directory signs help visitors to navigate their way around a business or a building. They provide information about where different departments, offices, or facilities are located, making it easier for people to find what they are looking for.
Professionalism – A well-designed directory sign can enhance the image and reputation of a business. It conveys a sense of professionalism and organisation, which can create a positive impression on visitors and customers.
Safety – Directory signs can also be important for safety reasons. In emergency situations, they can help people to quickly locate exits, fire extinguishers, and other essential facilities.
What Makes a Good Directory Sign?
The best directory signs are designed to effectively communicate information, facilitate navigation, and reinforce a business’s branding. Here are some key elements that all good directory signage incorporate:
Clarity and readability – Signage must clear and easy to read, with legible fonts and contrasting colours to ensure maximum visibility. It should be designed to convey information quickly and efficiently, without overwhelming the viewer with too much information.
Logical organisation – Information should be presented in a logical hierarchy. The most important information should be displayed prominently, while less important information can be displayed in smaller fonts or in less prominent locations.
Consistency – Directory signage should be consistent with the overall signage system of the facility or business. This means using consistent typography, colour schemes, and branding elements to create a cohesive and unified look.
Location and placement – The location and placement of a directory sign is critical to its effectiveness. The sign should be located in a highly visible location, preferably at eye level, and positioned in a way that is easy to read and understand.
Directory signs are an important part of any business premises. They help customers and visitors find what they are looking for, ensuring they don’t get lost or confused and move on to a competitor. Not only that, but they also create a professional image and increase brand awareness.
For affordable and effective directory signage, Melbourne businesses can rely on Ausign. With over 40 years’ experience designing and installing premium signage solutions, we can help with your commercial signage needs – vinyl banners, shopfronts, car wraps, and even window frosting glass. Melbourne businesses should get in touch with us online now.
