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The Psychology of Light – How Lighting Can Influence Consumer Behaviour acklit advertisingBusiness SignageLightbox Signage

The Psychology of Light – How Lighting Can Influence Consumer Behaviour

Lighting is an incredibly powerful tool in the world of backlit advertising, capable of eliciting profound psychological responses from consumers. For successful signage and advertising, it’s essential to understand the nuances of how light shapes perceptions and behaviours. Research has shown that the quality, intensity,…
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August 12, 2024
Signs for Success – How Signage Can Make or Break Your Business business-signageBusiness SignageBusiness Signage|Outdoor Signage|Shop Signs|Signage

Signs for Success – How Signage Can Make or Break Your Business

In the fast-paced commercial world, competition is fierce and attention spans are fleeting - capturing the interest of potential customers is an artform unto itself. The key? Signage! While it may be the unsung hero of marketing and branding, signage has the power to transform…
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March 25, 2024
Enlightening Signage – The Importance of Lighting in Business Signage Lighting in Business SignageAdvertising|Business Signage|Shop Signs|SignageBusiness Signage

Enlightening Signage – The Importance of Lighting in Business Signage

In bustling city streets, signage stands as a beacon of communication, guiding us through the urban landscape. Yet, amidst the cacophony of messages and visuals, one element often overlooked but profoundly influential is lighting. The illumination of signage isn't merely about visibility, it's about making…
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January 30, 2024

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