Food trucks are all the rage right now! From gourmet Greek cuisine to mouth-watering Asian street food, the food truck industry has become highly competitive in recent years. If you are looking to make your food truck business stand out, creating a unique car wrap is the perfect way to do so. By utilising creative designs and eye-catching colours, the right car wrap will act as the perfect marketing tool that will draw in customers and make your business memorable. With the help of an experienced signage company, it’s easy to create an effective design that will boost visibility for your food truck business and make you stand out from the competition.
Keep it Simple
Simplicity is key to effective signage. As with most types of signs, a car wrap that is too busy or cluttered can be overwhelming to the eye. Keep your design simple and easy to read – Overcrowding with too many words or lines of text makes it impossible to read from a distance. Use fewer words for optimal readability, use large, bold fonts that are easy to read, and avoid using too many different font types in the same design.
Incorporate Your Brand
First impressions count, so your vehicle wrap design must project the image you want the public to have of your business and brand. Incorporate your logo, brand colours, and other visual elements that are associated with your business. Appropriate branding will make your food truck instantly recognisable in a sea of other hospitality vans.
Highlight Your Menu
Your car wrap should showcase the types of food you serve. Whether you frequent festivals, parties, sporting events, or corporate conventions, it’s likely you won’t be the only food truck vying for customers. Consumers should be able to quickly identify the type of food on offer, so adding mouth-watering images of your dishes or a legible list of popular menu items.
Use High-Quality Images
Make sure any images used in your car wrap are high-quality and in focus. Blurry or pixelated images will detract from the overall impact of your design and make your business appear disorganised and unprofessional.
Work with an Expert
Creating an eye-catching car wrap takes skill and expertise. Even the best graphic design may not translate into an effective food truck wrap. It’s best to work with professional signage company who has the knowledge and experience in creating show-stopping vehicle wraps that are designed to drive sales.
Standing out in a crowded food truck market takes creativity, innovation, and thoughtful design.
If you need help creating a car wrap that will help your food truck business get noticed, get in touch with the team at Ausign today. We have been creating effective and affordable signage for Melbourne businesses for over 40 years. From shop fronts to frosted glass, light boxes, and vinyl banners, we are here to help with the design and installation of high quality signage solutions. Call us today or enquire online to find out more.