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Signage

The 4 Main Functions of Good Signage

Signage is everywhere – from shopping centres to sports stadiums, office buildings to car parks, everywhere you turn you will notice lightboxes, car wrapping, banners, vehicle signage, sign panels and many other forms of eye-catching signage. As experienced Melbourne signwriters, the team at Ausign has…

adminMarch 6, 2022

Advertising|Business Signage|Lightbox Signage

Making an Impression with Backlit Signage

Lightboxes and illuminated signage are one of the best ways to make business, brand or message stand out day and night, but there’s more to think about than just adding a simple light behind your signs. As one of the most experienced Melbourne sign companies,…

adminFebruary 20, 2022

Car Signage

The Evolution of Car Wrapping

Cars and other vehicles have been utilised for advertising for over a century, however the first forms of vehicle advertising were done with paint as this was the only option available. The vinyl car wrap we know today stems from the invention of vinyl chloride…

adminNovember 29, 2021

Advertising|Business Signage|Shop Signs|Signage

The Most Important Signs for a Retail Business

For a retail store to be successful, they must aim to provide a customer experience that is better than their competitors. From an easy to navigate floorplan to an enjoyable, smooth and fun final transaction, the shopping experience should be designed with the customer in…

adminOctober 25, 2021

Business Signage

5 Ways to Use Digital Signage

If your business is new to digital signage you might be wondering if it is really worth the investment? Ausign is a leading Melbourne signage company with over 40 years’ experience creating and installing effective shop signs, light boxes, and other signage solutions to get…

adminAugust 19, 2021

Business Signage|Outdoor Signage|Shop Signs|Signage

Bitmap and Vector Images – Which is Better for Your Signage?

There’s a lot of terminology involved with graphic design and signage, so it’s only natural to feel a little overwhelmed when discussing your options for your business or shop signs. Ausign has been creating custom outdoor banners, shopfronts and a wide variety of signage for…

adminJuly 7, 2021

Light Box Signage

5 Reasons Why Lightboxes Should Be a Part of Your Visual Merchandising Strategy

Visual merchandising is a retail practice that optimises the presentation of products and services with the aim of enticing customers into the space, engaging with them and motivating them to make a purchase, and it is an essential part of every retail business. When done…

adminMay 25, 2021

Signage

All About the Different Inks Used in Melbourne Signage

When it comes to signage, whether shop signs, vinyl banners or even car wrapping, creating an eye-catching and long-lasting design should be top priority. To create stunning signage that can stand the test of time, it’s essential to incorporate a specialised ink that won’t fade,…

adminApril 29, 2021

Car Signage

Car Wrapping Vs Painting – Which is Better?

The statistics say it all - one branded vehicle can receive between 30 and 80 thousand views per day, depending upon the location and routes travelled. That means your business vehicle is a potential moving advertisement for your company and can showcase your products or…

adminMarch 5, 2021

Signage

Electric Sign Vs Lightbox – What is the Difference?

When choosing business signage, you have probably heard the terms electric signage and light boxes, and you may be wondering if they are the same thing? After all, ‘Electric sign’ traditionally refers to any sign that is powered. So, what is the difference between an…

adminFebruary 24, 2021

Business Signage

Signage Tips to Drive Customers into Your Business

Signage is one of the first things customers and passers-by will notice about your business. The right signage will effectively draw customers in and direct them through your store in an efficient manner, however if done incorrectly, signage also has the ability to deter customers…

adminJanuary 19, 2021

Outdoor Signage

Tips for Creating Effective and Eye-Catching Outdoor Signage

Signage is an affordable and effective means of business advertising if done correctly, but there is more that goes into great sign design that meets the eye. Ausign is the leading Melbourne signage company, with over 40 years’ experience creating high quality and visually appealing…

adminDecember 8, 2020

Car Signage

What Are the Benefits of Car Wrapping for Your Business?

Whether used by large corporations or small businesses, marketing with car wrapping delivers big results without a big budget. An easy way of enhancing the exposure of your brand, vehicle wraps can have massive advantages to businesses of all types and sizes. Ausign is one…

adminNovember 19, 2020

Signage

Why Sign Installation Should Only Be Handled by Professionals

If you have invested the time and money to have impactful signage designed and created, you might be thinking about installing it yourself, after all, it doesn’t look that hard does it? The truth is, signage installation is just as, if not more, important to…

adminOctober 13, 2020

Car Signage

Tips to Prolong the Life of Your Car Wrap

A car wrap is the perfect way to transform your vehicle into a moving billboard that can advertise your products and services whenever you are on the road. An attractive and cost-effective signage solution for businesses of all types, they can last a long time…

adminAugust 6, 2020