Appearances matter, and first impressions count in every aspect of life. If your first glance at a blind date fills your stomach with dread, it’s unlikely that there will be another date. The same principle applies when it comes to storefronts. You only get one chance to grab the attention of a customer, and if you fail to do so, you’ll never see them again, even if your product or service is exactly what they’re looking for. The research backs it up. Over 95% of shoppers will decide whether or not to patronise a shop based on its exterior appearance, and over half all shoppers will avoid a business if its storefront is dirty and unattractive. If your current storefront is looking a little worse for wear, it’s time to bring in the services of a professional signwriter.
It’s a fact of life that weather, animals and even pollution are constantly waging an assault on the outsides of buildings, and your signageis no different. Even the most expertly crafted sign will start looking grimy and dull with time, and will need cleaning. This could require specialised pressure cleaning to rid your signs of accumulated dirt, graffiti and cobwebs. Unfortunately many shop owners find that their signs cannot withstand the cleaning process, as they weren’t made to last, or were constructed using poor quality materials.
To save yourself time and money, it’s always best to go with a qualified and professional signwriter who can create a high-quality and attractive signage option for your storefront. When these signs need to be cleaned, you will find that it can be restored to its original appearance without being damaged.
So what happens if your sign is too damaged or dirty to repair? It’s the perfect opportunity to start over and work with a signwriter to create something brand newand perfectly matched to your business, something that will last a long time and withstand the elements, advertising your business come rain or shine.
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