There is a resounding global movement towards greener living and sustainability, with a lot of changes being made, both big and small, to fight the effects of climate change. The world of marketing and advertising is not immune to these changes, but fortunately it is easier than you may think to make the shift towards more environmentally friendly outdoor and indoor signage.
As experienced Melbourne signwriters, Ausign has over 40 years’ experience designing and creative innovative and effective signs for local and interstate companies. We continue to remain at the forefront of the industry, changing and evolving our processes to keep up with the demands of modern businesses. Here we will explore a few ways to make signage that will reduce your carbon footprint and be kinder to the environment.
Choose Recyclable Materials
Signs made from recyclable materials such as cardboard, paper, and biodegradable plastics are much more environmentally friendly. Many clients are now requesting recycled materials as this aligns with a more sustainable image and is also on trend for signage and decor. Whether you keep the original look of the material or transform it into something entirely new, recycled materials are a great way to create eco-friendly signs.
Light Up With LEDs
LED lighting consumes less energy and has a longer lifespan compared to traditional fluorescent or halogen lighting, making it a more sustainable option. LEDs produce less wasted light and more useful lumens than other lighting technologies, providing as much as a 60% to 70% improvement in your overall energy efficiency.
Even Better, Go Solar
Solar-powered signs use renewable energy from the sun! Harness the Australian sun and get your signs illuminating for free, not only does this reduce your carbon footprint but it will also save you considerably on your energy bills.
Make Your Signs Reusable
Reusable signs can be used again and again, reducing the need for frequent replacements, and reducing waste. From banners to light boxes, sign panels and more, creating signs that you can use time and again is a smart, and sustainable solution.
Invest in Digital Displays
Digital displays can be updated via a device or computer, reducing the need for printed materials, and saving resources. When it comes to sustainability, choosing digital over traditional printing can be a much greener option. Digital signage may not always be suitable, or the most cost-effective. Discuss your needs with a local signage professional for expert recommendations.
Ask for Biodegradable Inks
Biodegradable inks break down over time and do not harm the environment, making them a more sustainable option for printing. While there is no ink available today that is 100% free of non-renewable resources or chemicals, many signage companies have implemented the use of water-based inks which contain no petroleum and less harsh chemicals.
Find Out More
Looking for sustainable signage? Want to work with expert signwriters? Hawthorn, Fitzroy, Collingwood, and surrounding Melbourne suburbs have relied on Ausign since 1976. We understand the importance of implement greener strategies in every business, so we are here to help with effective and affordable signage solutions. Get in touch with us today.