You have read the research and weighed up the pros and cons of using vehicle signage to publicise your business. Now you are ready to take the plunge. Before you do, consider the following – have you paid much thought to your vehicle’s branding design? If you think that slapping a few vinyl graphic letters on the side of a car is all that it takes to reap the rewards of this outdoor advertising medium, you couldn’t be more wrong. As vehicle wrapping experts, Ausign has wrapped hundreds of cars with pretty much everything you can think of. Our years of experience have helped us develop a list of recommendations we give to all of our clients…
- DO – keep it short. How much time do you think that the average person has to read a message on a passing vehicle? Five seconds? Try 1.4! If they only have this long, and you plan on using a full sentence of text, it is not going to get read. Stick to 5 words or fewer, and use your logo instead of your company name where possible.
- DON’T – go too crazy. The novelty of branding something so unusually shaped may entice you to try something detailed and creative, or something witty and smart. Again, the average person probably won’t have the time to read and react to this. You need to make the most of a snap judgement.
- DO – consider what your branding will look like from all angles. When branding a three-dimensional object, you need to make sure your branding is easy to read and clearly visible from all angles, with the car doors open and closed. Failing to do this is a mistake even the industry giants have been known to make. Starbucks once branded their vehicle with their name on its side, failing to notice that when the doors were slid open, the side of the truck read ‘sucks.’
- DON’T – skimp on quality – your branding is going to be exposed to hours of Australian sunshine, the wind, rain – not to mention repeated cleaning and the occasional ding. A good quality wrap will be able to withstand all the above and more. A cheap one will leave you with a branded car you would rather hide in the garage than have seen in public.
Most of the problems above are ones that signage experts are used to dealing with. Find yourself a partner that will work with your company and its needs to find a quality affordable solution that makes the most of your car’s signage.
