Started a new business or rebranding your existing one? Then you’ll need to ensure your store or office has the right signage. Before you start exploring your options, keep the following tips in mind so that you get the best ROI and end up with a result you’re happy with.
- Ensure visibility
Does your business trade 24/7 or in poor weather? If so, you’ll need a sign that can easily be seen at night or during poor visibility. In addition, you should also take a trip around your block and see your prospective sign from all angles. This will tell you if there are any obstacles blocking your view that you’ll need to make accommodations for.
- Less is more
When you know a sign is going to be the first contact someone has with your business, you might be tempted to add as much detail as possible on it. It’s important to remember that most customers will make a visual snap judgement in seconds, without going into detail. They might also be driving or riding past and not have time to read a lengthy message.
This means your sign should contain no more than five words and should be accompanied by a large logo or suitable image. Try to reinforce your brand colours here, but only stick to two or three to avoid the sign becoming too busy.
In terms of spacing, don’t feel like you have to use up every inch of white space to get value for your money. In fact, a good deal of contrast with 30% to 40% untouched space is optimal.
- Be clever – but appropriate
You only get one chance to make a first impression. Don’t be afraid to use humour and eye-catching images to grab people’s attention. However, make sure you also keep it professional and in line with your business offering. For example, a surfing shop could get away with a cheeky message and image of a bikini model, while this would definitely not work for an accounting firm.
If you’re worried about getting it right, remember that your professional signage designer is skilled in this and is there to help you make the right call. Don’t be afraid to ask for advice. Contact us today!
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