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The top business goals of most companies include improving brand visibility, generating sales conversions and standing out from the competition. You also want to share information about your products and services with as many customers as possible. Finding the most impactful, cost-effective and far-reaching way to do this is the key to marketing success. Signage offers all these benefits, making it a powerful marketing tool.

Signs are used to display marketing information that is printed on a range of diverse materials. They need to be positioned for maximum reach and impact, and popular locations are on building exteriors, vehicles, billboards, transportation systems and in-store displays.

The benefits of signage

Signage has a unique role to play in the marketing of a brand for a number of reasons:

  • Cost-effectiveness

Once you’ve paid for the initial cost of the sign, there are no further maintenance or upgrade costs, as there are with other types of marketing and you pay less per impression than you would with other marketing methods.

  • 24/7 visibility

Unlike other promotional campaigns which may come to an end when your employees end their day, signage works round the clock every day of the year giving your brand constant exposure.Signs can be created in many different sizes, from billboards to small displays in-store. This flexibility enables companies to create an immersive brand experience for their customers. A bank, for example, may use signage where people queue for ATMs to share product information and build awareness.

  • They stand out from the competition

Distinctive sign designs do much to convey a brand’s unique point of difference. Eye-catching graphics on LED lightboxes, for example, can effectively drive brand awareness and position your company as future-forward. Hand-painted signs promote a more traditional brand image. Signage is a subtle way of advertising and will stick with a person long after they have seen it.

Use signage to engage customers, create visibility for your brand and attract new customers. Ausign is a Melbourne-based business signage company delivering high-quality custom designs and personalised customer service. Call us now.