An incorrect sign can be funny, until it’s your sign. We understand that you never want to be in the position where your sign gets a lot of attention for all the wrong reasons, which is why we’ve listed some of the most common mistakes that you should avoid when establishing your business signage.
Spelling and grammar
Just a short drive in your local area and you’re likely to see signs with spelling or grammar mistakes. Not to mention the fact that the internet is littered with examples of signage fails. If you want to make sure that your sign isn’t one of them, it should be checked by a professional copywriter before being put up.
Amount of copy
Speaking of copy, a sign has limited space, which means it shouldn’t have too many words, as this will make it difficult for readers to take in your message effectively. Getting this balance right is one of the hallmarks of a great sign.
Adhering to advertising principles
There are some features your sign should have to maximise its efficiency. For example, it should display your brand in a prominent and eye-catching way. It should also have a prominent call-to-action, which tells viewers what they should do, like phoning your number, or visiting your website. Without a call-to-action, how will people know the best way to get in contact with your business.
Choice of colours and combinations
Apart from branding colours, you should also consider what meaning the colour has in different social contexts, and see if any other brands in your industry are using a specific colour combination that might cause viewers to get the wrong idea. Learn from other people’s mistakes in this area, so you don’t make the same ones.
Physical characteristics of the sign
Before the sign is made, ask the signage company creating it whether it’s possible to build one that will be visible regardless of the time of day, such as an illuminated sign. This will help to make it an effective advertising tool for your business – both day and night.
You should also think about where you will be placing your sign, as it is well known that the location will have a huge influence on how many and which type of people see your sign. One important consideration is ensuring that your sign is placed so that it is facing towards traffic (passers-by or cars), instead of facing the other way.
A professional sign requires far more than simply placing your brand on a board. That’s why you need to utilise the services of a trusted Melbourne signwriter, such as Ausign, that will work with you to get the best possible outcome, from design and copy to helping you choose the ideal location.
Related Tag: Signage Melbourne
