Signage for your business has never been more important—and although it’s an advertising technique that started taking back in the 1950s, it’s a tried-and-trusted method to attract customers, even in this day of cyber-managed advertising.
What’s more, the experts agree. Studies have proven the great effect signage has for your business. As signage experts in the Melbourne area, Ausign takes pride in providing specific facts to help you decide on the best option for your business signage. The facts below are sourced from a recent survey undertaken by theUniversity of Cincinnati.
- How signage works to increase profit
Without a sign, your business will be a space along a street without anyone ever knowing what great services you offer inside. Signs are important to indicate to potential customers or even passers-by the location and value of your business.
FACT: 76% of consumers entered businesses simply based on its signs.
- How improving your signage can increase profit
By using our advanced techniques and even our traditional hand-painted signage, your will be able to achieve an increase in profit based on the increase of traffic to your place of business.
FACT: 68% of consumers believe that a business’s signs reflect the quality of a service.
- How the power of a sign can lead to profits you never thought of
A great sign has the potential, according to statistics, to induce others to speak about your business.
FACT: 75% of consumers told others about the businesses they saw because of the signage used.
It is abundantly clear that signage for businesses is essential for engaging the public and increasing sales. Without a good sign representing your business to customers, you can potentially lose up to 60% of customers. Yes, that’s right, and that’s a whole lot of profit that could be entering your doors instead of walking straight past it.
You can enhance your business marketing by adding specialised attention to the signage you already have. Our great artists and design specialists at Ausign will help you improve your business’ appearance, which can directly affect your bottom-line. Statistics from the study showed that there was an almost immediate increase in direct profit by 10% for those businesses who underwent a makeover of their current signage.
If you would like to find out more about signage options for you, get in contact with our technicians today!
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