Car wrapping is a process that involves applying a vinyl film to the exterior of a vehicle, effectively changing its appearance without the need for a permanent paint job. It’s a cost-effective advertising solution – compared to other forms of advertising such as billboards or print ads, vehicle wraps offer continuous exposure at a fraction of the cost. As vehicles travel around town or city streets, they turn into mobile advertisements that reach diverse audiences across various locations.
One of the primary advantages of car wrapping as a form of vehicle signage is its versatility. It allows for full-colour designs, intricate graphics, and vibrant images that can effectively capture attention 24/7. Unlike traditional paint jobs, wraps can be easily customised to reflect the latest marketing campaigns or seasonal promotions without the need for expensive re-sprays.
Another significant benefit is protection – car wraps serve as a protective layer for the vehicle’s original paintwork, guarding against scratches and minor abrasions while also shielding it from UV rays that can cause fading over time. This preservation not only enhances the longevity of company vehicles but also helps maintain their resale value.
If you’re looking to enhance your business’s visibility on the road, vinyl vehicle signage is the ideal solution for you, but sometimes, a car wrap can start to fade – read on to find out why and a few tricks to help you get the most out of your wrap.
Common Causes of Fading in Car Wraps – What You Need to Know
Many car owners notice fading in their wraps, so understanding the common causes of this fading can help you maintain the vibrancy of your wrap.
The main factor is prolonged exposure to UV rays. While high quality vinyl is designed to withstand the harsh Australian climate, over time, prolonged exposure to intense sunlight can break down the materials in the vinyl, leading to discoloration and a dull appearance. This is particularly a concern for vehicles that are parked outside regularly without any protective covering.
Another cause of fading is improper installation or low-quality materials. If a wrap is not applied correctly or if it uses subpar vinyl, it may be more susceptible to wear and tear, including fading over time. Neglecting proper maintenance may also lead to faster fading as well. Car wraps require specific care – using abrasive cleaners or scrubbing too hard can damage the surface and contribute to colour loss.
The Role of Quality in Vinyl Car Wrap Durability
When it comes to vinyl car wrapping, the quality of the material plays a vital role in determining its durability and longevity. High-quality vinyl has the ability to withstand various environmental factors such as UV rays, moisture, and temperature fluctuations. This resilience ensures that the colours remain vibrant and that the wrap does not fade or peel over time.
Choosing the right material involves understanding different types of vinyl available on the market. For instance, cast vinyl is often preferred for vehicle wraps due to its superior conformability and durability compared to calendered vinyl, which may be more cost-effective but less durable. Additionally, premium suppliers often offer warranties that reflect their commitment to quality – opting for these materials can provide peace of mind regarding your investment.
It’s also essential to think about the thickness and adhesion properties when selecting a wrap. Thicker materials tend to be more resistant to scratches and tears while high-quality adhesives ensure proper bonding with the vehicle’s surface. There are many companies which offer car wrapping, but it is important to do your research and choose a signage company which uses only high-quality products, as this will enhances aesthetic appeal and also significantly contribute to the overall lifespan of your car wrap.
Maintenance Tips to Prevent Your Car Wrap from Fading Prematurely
Regular washing with the right products – Clean your wrapped vehicle regularly using a mild soap and water solution. Avoid automatic car washes with brushes, as they can scratch the vinyl surface. Steer clear of abrasive cleaners or solvents that can damage the wrap and only use products specifically designed for vinyl wraps to maintain their integrity.
Park in the shade – Whenever possible, park your vehicle in shaded areas to minimise sun exposure as prolonged UV exposure can lead to quicker fading and discoloration.
Use a protective wax – Applying a specialised wax designed for vinyl wraps can offer an extra layer of protection against UV rays and environmental pollutants while enhancing the wrap’s shine.
Following a few simple care and maintenance tips will help your vehicle signage remains bright and eye-catching for years to come, protecting your investment while promoting your brand on the road.
Find Out More About Car Wrapping
If you’re considering car wrapping for your company vehicles, reach out to the team at Ausign today. We are the Melbourne signage experts, here to help with all your business signage needs from car wrapping and lightboxes to shopfronts, window frosting and more. Contact us online for a quote today.