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How Your Brand’s Colour Can Affect Your Sales

The colour you choose for your business’ brand can affect how well your image and reputation is perceived by the public and by your customers. According to recent studies, each colour conjures up a different emotion for the observer. This can have a negative effect…
August 25, 2017

Why Signwriting Is Still An Important Form Of Advertising

Under the auspices of the great Australian researcher, Dr Stefan Schutt from Victoria University, a display of hand-written signs from the early 1950s depicting the history of signwriting in Melbourne, was on exhibition at Footscray Park Library. However, its display has recently been taken down.…
August 15, 2017

Research Proves The Power Of Signage For Advertising Your Business

Signage for your business has never been more important—and although it's an advertising technique that started taking back in the 1950s, it's a tried-and-trusted method to attract customers, even in this day of cyber-managed advertising. What’s more, the experts agree. Studies have proven the great…
August 8, 2017