admin, Author at Ausign Signage

Only Bold Branding Will Get You Attention At An Exhibition

Only a company with over three decades of experience can tell you that having a clear signage board will help grab the attention you need from the public, especially at an exhibition. At Ausign we have seen countless companies competing at exhibitions in which the…

adminAugust 31, 2017

Advertise

How Your Brand’s Colour Can Affect Your Sales

The colour you choose for your business’ brand can affect how well your image and reputation is perceived by the public and by your customers. According to recent studies, each colour conjures up a different emotion for the observer. This can have a negative effect…

adminAugust 25, 2017

Signage

Melbourne Council’s Do’s And Don’ts For Portable Signage

Melbourne CBD has now made it clear what business owners within the city need to do in order to advertise their businesses on portable signage boards. The reason for this legislation is to keep our beautiful city clean and clutter-free—and although we, at Ausign, agree…

adminAugust 21, 2017

Advertising

Why Signwriting Is Still An Important Form Of Advertising

Under the auspices of the great Australian researcher, Dr Stefan Schutt from Victoria University, a display of hand-written signs from the early 1950s depicting the history of signwriting in Melbourne, was on exhibition at Footscray Park Library. However, its display has recently been taken down.…

adminAugust 15, 2017

Advertising

Window Films Can Improve Your Advertising Efforts, And A Whole Lot More…

Window films are great advertisers on their own. And if your business requires the use of a vehicle, branding on your windows with long-lasting window films will ensure motorists see your brand on the move all day long. What's more, this effort to bring about…

adminAugust 11, 2017

Signage

Research Proves The Power Of Signage For Advertising Your Business

Signage for your business has never been more important—and although it's an advertising technique that started taking back in the 1950s, it's a tried-and-trusted method to attract customers, even in this day of cyber-managed advertising. What’s more, the experts agree. Studies have proven the great…

adminAugust 8, 2017

window frosting

Get The Most Out Of Your Business Space With Window Frosting

If you have a business, you know that advertising is incredibly important, but it's just as important to not overdo your branding efforts. So if you're looking for a great eye-catching, but a less over-the-top method of advertising, window frosting might just be the answer…

adminAugust 1, 2017

Advertise

Why Getting Outdoor Banners Is A Great Way To Advertise Your Business

As a business owner, it's often a good idea to advertise your business' products and services often, but also effectively. This means that a good mix of both online and traditional marketing will give you a good return on investment. One of the more effective…

adminJuly 25, 2017

Car Signage

Car Signage Can Get Your Brand Message To Thousands Of People

If you're looking for a great way to get the word out about your products or services, getting your logo or any of your business collateral signed on your car can be an affordable and effective method of advertising. Here are some reasons why you…

adminJuly 18, 2017

Signwriter

Storefront looking a little worse for wear? It’s time to bring in the services of a Signwriter!

Appearances matter, and first impressions count in every aspect of life. If your first glance at a blind date fills your stomach with dread, it’s unlikely that there will be another date. The same principle applies when it comes to storefronts. You only get one…

adminJune 5, 2017

Why lightbox signage is perfect for Melbourne stores, and why you should use it inside AND outside!

If you’re a store owner, then you’re probably familiar with lightbox signage. In fact, you might already use it to advertise your storefront or signage to passing customers. Did you know that there’s another way that you can use lightbox signage in your retail space?…

adminMay 28, 2017

window frosting

Don’t let the sun fade your branding! Keep your retail space looking brand new with window frosting.

Anyone who has ever opened their own retail space for business will know just how much blood, sweat, and tears you have to put into it. You spend hours picking out the right colours and style of furniture, paint and décor. You also invest in…

adminMay 19, 2017

Shop Signs

Use This Checklist To Test The Effectiveness Of Your Melbourne Shop Sign Design

It’s time to start looking at your shop sign designs as an investment in your business’ marketing goals. For business owners who want to encourage more foot traffic and encourage impulse buying, you don’t just want signage to announce your business, you want to use…

adminApril 8, 2017

Window Glass

Did You Know That You Could Improve Physical Security Against Theft With Tinted Window Film?

As an Australian business owner, you will no doubt want to take every possible action to safeguard your property. Along with alarms and CCTV, installing other physical security products can help perform the primary physical barrier function of deterring opportunistic smash and grab theft. If…

adminApril 1, 2017

Outdoor Banner Installations Are The Ideal Answers To These 3 Powerful Marketing Objectives

As popular as digital marketing has become in the last few years, traditional offline forms of advertising still have a crucial role to play in promoting sales. If you own a business with a physical location, then outdoor banners play a pivotal role in accomplishing…

adminMarch 25, 2017